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Search results for “consumer insights”
Ctrip Group participates in ITB Berlin 2019
03/07/2019
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6:51:40 PM
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Chief Product Officer Lynn Qu discussed the recent successful growth of Trip.com, especially in the Asia Pacific region.
What hotels can learn about the guest experience from Starbucks
03/05/2019
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6:14:40 PM
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Aside from physical upgrades, a key factor of unique sense of place is the staff and guest service aptitude.
How travel brands can get more from social media?
01/25/2019
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6:44:31 PM
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The implications of invisible sharing is that while they may be less able to track what are said about holiday destinations in private messaging, but the brand’s content is probably getting shared far more than you might think.
The five trends that matter in big data for travel in 2019
01/24/2019
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11:54:19 AM
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The ownership of data is moving from the corporations and private enterprises to the individual consumers and citizens.
2019: the year hotels get a grip on acquisition costs
02/12/2019
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4:11:52 PM
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"Book Direct" campaigns launched by many of the big brands last year have in fact been successful in "either stabilizing or strengthening the growth rate of bookings via proprietary hotel company websites."
Big data and the need for a data strategy
02/01/2019
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4:52:58 PM
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Amazon’s recommendation engine is estimated to generate more than 1/3 of its purchases by using AI to identify, rank, and serve up recommendations. But what would happen if Amazon decided to start selling hotel rooms using this knowledge?
All you need to know about hotel guest loyalty
01/18/2019
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3:43:55 PM
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There’s a lot of talk in the travel industry these days that travelers aren’t loyal to hotel brands anymore; it’s all about price and perks. But is this really true? Does hotel guest loyalty exist without paying for it—and if so, how?
Are Airbnb and Google revolutionising hotel distribution? One year on
01/22/2019
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2:26:33 PM
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The reality is that all forms of accommodation will soon be available via both traditional OTAs and new platforms like Airbnb.
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